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Hello Mobile, which is a CJ Hello Vision’s cheap rate system service 144 brand, set a public funding for medium and low-priced phone ‘LUNA’ at maximum of $289.5 (330,000 KRW).
If additional funding from distribution stores is added, one can buy LUNA (store price of $394.69 (449,900 KRW)) at $61.41 (70,000 KRW).
CJ Hello Vision released LUNA from its online shop ‘Hello Mobile Direct’ on the 21st and introduced its store price.
CJ Hello Vision set a funding of $289.5 to ‘Nice Data 51’ rate system (separate from an additional tax), which will provide unlimited calling and texts and 6.5 GB of data per month.
If it is compared to SK Telecom’s ‘Band Data 51’ rate system, which is constructed based on similar conditions, it is about $149.14 (170,000 KRW) cheaper. SK Telecom provides a public funding of $160.54 (183,000 KRW) for LUNA from Band Data 51 rate system.
If one registers for CJ Hello Vision’s ‘Nice Data 29’ that provides 300 MB of data, its actual price is $135.10 (154,000 KRW) while it is $83.34 if he or she joins ‘Nice Data 36’ that provides 1.2 GB of data.
A fact that CJ Hello Vision is providing LUNA at a cheap price reflects a trend that customers are now more sensitive to prices of cellphones after Mobile Terminal Distribution Act was enforced.
“Fact that we are releasing LUNA, which is receiving so much popularity due to its refined design and performance that is almost same as a Smartphone, at a cheaper price while having same benefits will draw many customers who spend money reasonably." said a person affiliated with CJ Hello Vision.
Staff Reporter An, Hochun | [email protected]
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